Getting your business name out in front of the right eyes and building brand awareness with customers is more important than ever – especially in an age when 数字营销 reigns supreme. Note: pricing was accurate at time of publishing but may have changed.

社交媒体

Having a social media presence is essential for building brand awareness and helps build trust with your audience. These apps can help you manage your social media and make you nothing short of a 推特 wizard, Instagram影响者, 或电子邮件专家.

TweetDeck is the premier in-house scheduling platform for everyone’s favorite (or least favorite) microblogging platform. 对于拥有多个推特365官网登录的企业来说，这是一个非常棒的应用程序, letting you browse both dashboards without having to manually sign in and out again. This allows you to interact and engage with potential clientele from a variety of brand voices. It’s easy to use, offers a clean interface, and is a godsend for scheduling tweets in advance. 而且它是免费的.

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萌芽的社会 是一个健壮的, cross-platform social media management tool that lets you post about your brand on 脸谱网, 推特, LinkedIn, 和Instagram同时. 再加上数据分析，你就能知道什么时候, 在哪里, 以及你的内容与谁最能产生共鸣. It’s not a free service (a professional account will run you $149), but it’s worth every penny.

缓冲 is similar to Sprout in how it allows cross-platform posting and analytics, but it offers a dynamic team management option that lets you bring on fellow employees to help with the posting. It’s good for businesses that are starting to build their social media and communications teams and that need a tool that accommodates everyone. 小企业计划也更便宜，每月99美元.

最近 employs artificial intelligence to assist with content rollout across social media platforms, 让它在类似服务中占据优势. Couple that with its ability to automate posting, and all you’ll have to do is draft some tweets. 剩下的就交给机器人了. 专业会员费是129美元, but it’s definitely one of the more dynamic social media platforms on the market.

Mailchimp的 is an excellent tool of email campaign experts and podcast listeners every在哪里, and it’s fantastic for conducting A/B testing and getting a handle on what message is resonating and with whom. It prides itself on providing reports that let its users get better and smarter with each campaign so you can continue to reach the right demographic. You can use it for free for up to 2,000 subscribers, but it’s $10 a month for unlimited.

Instasize takes Instagram’s already impressive photo editing tools and ratchets it up to 11, allowing users to edit and crop their images to look their best in-app. With Instagram’s preference for a 1:1 aspect ratio when viewed on a smartphone, Instasize is a great free tool for making your images pop and stand out on a platform already laden with photos of dogs and food. 它只花你4美元.99一个月.

ProtonMail is perfect for the more … careful among us, offering encrypted email services and data storage. 让我们看看黑客如何进入这些邮件. 专业365官网登录每年80美元.

 
网页设计

一旦你的小公司开始运作, you’ll need a sleek exterior to attract the right clients and partners. You could hire a web designer (which can cost a lot of money) or you can stay frugal with these urbane site designing platforms.

款 是一个很受欢迎的, 易于使用的网站设计您的网页, 提供视频主机, webstore托管, 和漂亮的模板. +, 当你注册主机时, you get one year of free domain name hosting and use of the 款 logo maker, 所有这些费用每个月不到20美元(或25美元), 如果你有一个网络商店).

Squarespace excels in template offerings, with some of the sleekest designs in the business. It lets you tweak your website in ways 款 doesn’t, offering a fully customizable experience. 然而，这需要更多的技术知识. 保费是每月18美元，电子商务选项是每月26美元.

WordPress is an attractive option if you want your site to have more of a blog feel, perfect for businesses that want to show the world how their development process is proceeding. Its premium option is $8 a month and is perfect for folks who want a basic, 他们的小型企业的内容驱动站点.

图形

一张图片胜过千言万语. A five-second video running at 60 frames per second is therefore worth 300,000 words. Get the right photos and movies on your website to make a lasting impression, 在这些工具的帮助下.

iStock has one of the larger databases of royalty-free stock images on the web, 这使得找到完美的照片变得轻而易举. 它已经调整了价格以适应您的需求, with 10 photos a month setting you back $70 for a one-year subscription.

Flickr offers free photo hosting and a wide range of images with Creative Commons licenses, 其中很多可以用于商业目的, 提供作者的属性. 如果您想在外部托管您的企业映像，这是一个很好的选择, thus cutting down on data usage on your website while still getting access to user-uploaded files the site over.

波视频 是一个简单的浏览器工具来制作引人注目的视频, 为简单的内容创造提供素材和音乐. You can export your videos in aspect ratios suited for all social media platforms. 一个专业365官网登录需要16美元.50 a month, making it much cheaper than most professional video-editing platforms.

Lumen5 is an effective tool for businesses who want to publish a lot of video across different social media platforms. Its built in Artificial Intelligence autogenerates visuals to fit your script, 减少了源照片和胶卷的时间. Lumen5 can also create automatic videos from web links and offers a large library of stock photos and clips. 基本365官网登录每月是29美元.

Snappa 一个平面设计平台是为了创造引人入胜的图像吗, 完成与文字覆盖和照片编辑. 其内部模板多种多样, and a great option for making quick and dirty designs suited for social media. 一个高级帐户的费用是10美元.

轮到你: Tell us about your favorite tools for small business in the comments below.